Taco John’s Just Launches Its New ValuEST Menu Nationwide
Katherine Pendrill — March 17, 2021 — Lifestyle
References: restaurantnews & chewboom
With value for money still extremely important to consumers, Taco John's has just rolled out its new ValuEST Menu nationwide following a successful test run in select markets.
Taco John's new ValuEST Menu is similar to other fast food brands in that it offers a selection of popular items for unbeatable prices. The new menu includes items ranging from $1 to $3, and there's truly something for everyone. The $1 items include the Chicken Snack Quesadilla and the sweet Cinnamon Sugar Tortilla Chips, while the $2 menu includes the Spicy Chicken & Potato Griller and Chicken, Bacon Guacamole Street Taco. For $3, you can choose between the Sirloin Steak & Potato Griller and the Cheesy Bacon Ranch Loaded Potato Olés.
Image Credit: Taco John's
Taco John's new ValuEST Menu is similar to other fast food brands in that it offers a selection of popular items for unbeatable prices. The new menu includes items ranging from $1 to $3, and there's truly something for everyone. The $1 items include the Chicken Snack Quesadilla and the sweet Cinnamon Sugar Tortilla Chips, while the $2 menu includes the Spicy Chicken & Potato Griller and Chicken, Bacon Guacamole Street Taco. For $3, you can choose between the Sirloin Steak & Potato Griller and the Cheesy Bacon Ranch Loaded Potato Olés.
Image Credit: Taco John's
Trend Themes
1. Value-based Menus - There is an opportunity to create value-based menus for fast food chains to attract budget-conscious consumers.
2. Dollar Items - There is potential for fast food chains to introduce more dollar items on their menus to increase foot traffic and sales.
3. Varied Pricing - There is a trend towards offering items at varied price points to cater to different budgets while still offering value to the consumer.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of value-based menus to attract budget-conscious consumers.
2. Food Retail - The food retail industry can explore value-based menus as a way to compete with the fast food industry and attract budget-conscious consumers.
3. Convenience Stores - Convenience Stores can introduce value-based menu items to appeal to customers looking for quick and affordable food options.
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