Del Taco Del’s Real Deal$ Menu Has 15 items Under $2
Michael Hemsworth — July 12, 2024 — Lifestyle
References: deltaco & qsrmagazine
Del Taco Del’s Real Deal$ Menu is a new series of offerings from the QSR brand that are all focused on quality, but also accessibility thanks to their extra-low price point. The menu includes 15 items in all that are priced at $2 and under, which consists of nachos, burritos, tacos, chips, snacks and more. The various items on the menu are low-cost, but also focused on quality with real ingredients and made-from-scratch recipes to prioritize a sense of balance that's expected to help draw customers in.
Head of Marketing Sheena Dougher spoke on the Del Taco Del’s Real Deal$ Menu saying, "Real food made with real ingredients at a real deal is a nearly impossible combination to find in today’s food landscape. But at Del Taco, we’ve always believed in providing quality food at accessible prices. We believe that the Del’s Real Deal$ Menu offers an unbeatable blend of quality, variety and affordability with 15 items all $2 and under. Plus, with the new addition of chips & house-made guacamole, our value menu is now even better as it highlights our commitment to our Del Taco Better Mex brand promise.”
Head of Marketing Sheena Dougher spoke on the Del Taco Del’s Real Deal$ Menu saying, "Real food made with real ingredients at a real deal is a nearly impossible combination to find in today’s food landscape. But at Del Taco, we’ve always believed in providing quality food at accessible prices. We believe that the Del’s Real Deal$ Menu offers an unbeatable blend of quality, variety and affordability with 15 items all $2 and under. Plus, with the new addition of chips & house-made guacamole, our value menu is now even better as it highlights our commitment to our Del Taco Better Mex brand promise.”
Trend Themes
1. Budget-friendly Quality - Offering items under $2, the menu highlights a trend where cost-conscious consumers still expect quality and real ingredients.
2. Value-driven Innovation - The development of budget menus that prioritize both affordability and high standards in food preparation reflects a disruptive approach in the QSR sector.
3. Custom-made Appeal - Handmade recipes and real ingredients used in low-cost menu items are attracting customers who seek authenticity and freshness without compromising on budget.
Industry Implications
1. Quick-service Restaurants - QSRs adopting ultra-affordable yet high-quality menu items are transforming the landscape, presenting new value propositions.
2. Food & Beverage - The intersection of affordability and quality in menu offerings is driving innovation in the broader food and beverage industry.
3. Food Retail Innovation - New retail formats focusing on budget-friendly yet premium-quality food items are disrupting traditional models in the food retail industry.
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