The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke
Romina S. Cortellucci — June 19, 2012 — Art & Design
References: facebook & english.mashkulture.net
One of the greatest feelings in the world is to be in love, or to feel true hope -- the Valerio Loi ‘Human Feelings as Drugs’ series bottles those emotions. The Italian London-based photography student Valerio Loi imagines the new possibilities of modern medicine.
Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.”
Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place.
Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.”
Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place.
Trend Themes
1. Emotional Medicine - Creating medicine that mimics human emotions as a way to improve well-being and mental health.
2. Emotional Prescription - Developing personalized prescriptions of emotions to address specific mental health concerns.
3. Feelings as Therapy - Exploring the use of human emotions as a form of therapy to promote psychological well-being.
Industry Implications
1. Pharmaceuticals - Exploring the potential for developing emotionally flavored medicines that enhance mental health.
2. Mental Health - Incorporating emotional medicine into mental health treatments to provide holistic care.
3. Wellness - Integrating emotions as a therapeutic tool within wellness practices to enhance overall well-being.
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