Does The Valerie Bertinelli People Cover Send The Right Message?
Ayman — March 26, 2009 — Pop Culture
References: people
Valerie Bertinelli, a former sitcom star and the ex-wife of rocker Eddie Van Halen, is on the new cover of People Magazine in yet another weight loss story.
The 48-year-old Valerie Bertinelli, who has lost 50 pounds over the past two years, poses in a two pieces bikini on the cover.
But is this Valerie Bertinelli People cover story a positive and empowering statement that older women should also take care of their body, or does it just feed into the weight obsession that our society already has?
As demonstrated recently with the Jessica Simpson weight gain debacle, it only takes gaining a few pounds for a female celebrity to be bashed and called fat. Add these sensationalized "I lost xx pounds" cover stories into the mix and we’re surely sending the wrong message to women.
Valerie Bertinelli will be on Oprah on April 1 to discuss her weight. Check out her Jenny Craig commercial above.
The 48-year-old Valerie Bertinelli, who has lost 50 pounds over the past two years, poses in a two pieces bikini on the cover.
But is this Valerie Bertinelli People cover story a positive and empowering statement that older women should also take care of their body, or does it just feed into the weight obsession that our society already has?
As demonstrated recently with the Jessica Simpson weight gain debacle, it only takes gaining a few pounds for a female celebrity to be bashed and called fat. Add these sensationalized "I lost xx pounds" cover stories into the mix and we’re surely sending the wrong message to women.
Valerie Bertinelli will be on Oprah on April 1 to discuss her weight. Check out her Jenny Craig commercial above.
Trend Themes
1. Body Positivity - Opportunity for brands to promote self-love and acceptance of all body types, challenging the weight loss narrative.
2. Age Empowerment - Opportunity to target older women and promote healthy lifestyles and body confidence.
3. Media Responsibility - Opportunity for media outlets to shift focus from weight loss stories to more diverse and empowering content.
Industry Implications
1. Fitness and Wellness - Disruptive innovation opportunity: Develop fitness programs and products that prioritize overall health and well-being instead of weight loss.
2. Fashion and Apparel - Disruptive innovation opportunity: Create inclusive and diverse fashion lines that cater to women of all sizes and ages.
3. Media and Entertainment - Disruptive innovation opportunity: Produce and promote content that challenges societal beauty standards and promotes body positivity.
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