Pizza Pizza Offered a Heart-Shaped Pizza in a Customizable Box
Laura McQuarrie — February 20, 2018 — Marketing
References: pizzapizza & newswire
To help pizza lovers celebrate Valentine's Day in a fun and memorable way, Pizza Pizza made it possible for Canadian consumers to order heart-shaped Valentine's pizzas in personalized boxes.
When ordering the medium-size Valentine Delight Pizza, consumers had the chance to choose any two toppings of their liking, including a dairy-free "cheeze" option. After the pizza was ordered online, by phone or in-store, it was packed into a personalized gift box that shared a punny message, along with tailored "To" and "From" details.
Although the personalized pizza promotion was newly launched for Valentine's Day this year, Pizza Pizza CEO Paul Goddard notes that this personalization feature: "will continue to be available beyond February 14th so customers can share the moment on birthdays, anniversaries and other special celebrations."
Image Credit: Pizza Pizza
When ordering the medium-size Valentine Delight Pizza, consumers had the chance to choose any two toppings of their liking, including a dairy-free "cheeze" option. After the pizza was ordered online, by phone or in-store, it was packed into a personalized gift box that shared a punny message, along with tailored "To" and "From" details.
Although the personalized pizza promotion was newly launched for Valentine's Day this year, Pizza Pizza CEO Paul Goddard notes that this personalization feature: "will continue to be available beyond February 14th so customers can share the moment on birthdays, anniversaries and other special celebrations."
Image Credit: Pizza Pizza
Trend Themes
1. Personalized Food - The trend of personalized food experiences creates opportunities for innovative customization options in the food industry.
2. Holiday-themed Products - The trend of holiday-themed products allows for unique and memorable experiences during special occasions.
3. Custom Packaging - The trend of custom packaging provides opportunities for businesses to enhance the overall presentation and personalization of their products.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage personalized food experiences to attract and engage customers.
2. Retail - Retailers can capitalize on the trend of holiday-themed products by offering unique and seasonal products during special occasions.
3. Packaging - The packaging industry can tap into the trend of custom packaging by providing businesses with innovative packaging solutions that enhance brand identity and consumer experience.
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