This Valentine's Day Infographic Details Shopping Figures
Jonathon Brown — February 10, 2013 — Lifestyle
References: visual.ly
This Valentine's Day infographic gives insight into just how much is spent on love every year in Europe.
Although there is no doubt Valentine's Day does provoke a fair amount of authentic romance, it also provides a significant consumer event for stores to cash in on. Valentine's Day is as much a consumer holiday as it is a relationship holiday. It is a day created to honor romance and love on the surface, but driven by shopping in reality.
The average British man spends around $30, while women usually spend $25. It's telling that men usually spend more than women. Traditionally, it is assumed the man will foot most of the bill on a night out for Valentine's Day.
In total 986 million Euros is spent on Valentine's Day gifts a year in the UK.
Although there is no doubt Valentine's Day does provoke a fair amount of authentic romance, it also provides a significant consumer event for stores to cash in on. Valentine's Day is as much a consumer holiday as it is a relationship holiday. It is a day created to honor romance and love on the surface, but driven by shopping in reality.
The average British man spends around $30, while women usually spend $25. It's telling that men usually spend more than women. Traditionally, it is assumed the man will foot most of the bill on a night out for Valentine's Day.
In total 986 million Euros is spent on Valentine's Day gifts a year in the UK.
Trend Themes
1. Valentine's Day Spending - Valentine's Day spending has become a significant consumer event that retailers can create unique experiences and promotions for.
2. Gender-specific Retail Marketing - Gender-specific retail marketing can provide an individual experience for consumers.
3. Romantic Experiences - Creating unique, romantic experiences for couples can drive sales during Valentine's Day.
Industry Implications
1. Retail - Retailers can provide unique experiences and promotions to cash in on Valentine's Day.
2. Hospitality - Hospitality businesses can drive sales by creating romantic experiences for couples during Valentine's Day.
3. Consumer Goods - Consumer goods businesses can capitalize on Valentine's Day spending by promoting their products as romantic gifts.
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