Ben & Jerry's 'Love Is ...' is Mouth-Watering, Aesthetically Speaking
Ben & Jerry's just released its annual Valentine's Day ice cream offering and the 2019 flavor looks like it won't disappoint enthusiastic consumers. Cleverly dubbed 'Love is ...,' the product is part of the company's 'Topped' series. That entails that the pint of goodness features a separate topping layer that compliments the creamy contents.
The 2019 product has a pink topping, a mix of buttery brown sugar ice cream and pink-colored salted caramel cups, cookie swirl and heart-shaped chunks. The composition of the 'Love is ...' offering alone entails a romance-forward aesthetic. For the company, "Love Is… giving a warm welcome, whether that’s to a new flavor, our ingredients, or to refugees and people seeking asylum."
Ben & Jerry's is planning to roll out its Valentine's Day ice cream in the United Kingdom exclusively.
The 2019 product has a pink topping, a mix of buttery brown sugar ice cream and pink-colored salted caramel cups, cookie swirl and heart-shaped chunks. The composition of the 'Love is ...' offering alone entails a romance-forward aesthetic. For the company, "Love Is… giving a warm welcome, whether that’s to a new flavor, our ingredients, or to refugees and people seeking asylum."
Ben & Jerry's is planning to roll out its Valentine's Day ice cream in the United Kingdom exclusively.
Trend Themes
1. Valentine's Day Ice Cream Trend - The Valentine's Day ice cream trend comes with a new opportunity for companies to experiment with new flavors, toppings, and branding tactics.
2. 'topped' Ice Cream Series Trend - The 'Topped' ice cream series trend introduces a new way to experience ice cream by layering toppings that complement the creamy contents, paving the way for endless flavor combinations.
3. Romantic Aesthetic Trend - The romantic aesthetic trend popularized by ice cream companies' Valentine's Day offerings proves that love sells, and presents a branding opportunity for other products such as fragrances, jewelry, and restaurants.
Industry Implications
1. Ice Cream Industry - The ice cream industry can capitalize on the 'Topped' series trend by experimenting with various flavors and toppings, or by introducing their own unique take on the concept.
2. Food and Beverage Industry - The food and beverage industry can take inspiration from the Valentine's Day ice cream trend and create their own romantic-themed products, such as heart-shaped chocolate bars or pink-colored drinks.
3. Gift Industry - The gift industry can leverage the romantic aesthetic trend to create unique Valentine's Day products, such as fragrance gift sets, couples' jewelry, and romantic getaways.
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