Utz Mike’s Hot Honey Extra Hot is Three-Times Hotter Than Before
Michael Hemsworth — May 8, 2024 — Lifestyle
References: utzsnacks & snackandbakery
The Utz Mike’s Hot Honey Extra Hot potato chips are a new limited-edition snack product created to build on the popularity of the original and deliver an exceptionally spicy flavor experience.
The snack chips are characterized by their sweet and spicy flavor profile that's reported by the brand to be three-times hotter than the previous option. The result is a sweet, spicy and crunchy snack that's expected to be a must-try amongst swicy flavor fans as well as those with a penchant for potato chips.
Marketing Director Amber McGrogan commented on the new Utz Mike’s Hot Honey Extra Hot potato chips saying, "We know hot and spicy is currently the #1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option. Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Image Credit: Utz
The snack chips are characterized by their sweet and spicy flavor profile that's reported by the brand to be three-times hotter than the previous option. The result is a sweet, spicy and crunchy snack that's expected to be a must-try amongst swicy flavor fans as well as those with a penchant for potato chips.
Marketing Director Amber McGrogan commented on the new Utz Mike’s Hot Honey Extra Hot potato chips saying, "We know hot and spicy is currently the #1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option. Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Image Credit: Utz
Trend Themes
1. Spicy Flavor Innovation - Exploring new ways to enhance the heat levels in snack products can attract adventurous consumers seeking intense flavor experiences.
2. Limited-edition Product Launches - Creating exclusive and time-limited snack offerings can generate buzz and excitement among consumers, driving them to try the latest flavors.
3. Collaborative Brand Partnerships - Teaming up with popular brands or influencers can amplify the reach of snack products, appealing to a wider audience of flavor enthusiasts.
Industry Implications
1. Food and Beverage - Innovating in the food and beverage industry with unique and bold flavor combinations can capture the attention of discerning consumers looking for novel taste experiences.
2. Marketing and Advertising - Leveraging strategic marketing tactics to promote new snack launches can drive engagement and loyalty among target audiences, fostering brand growth and awareness.
3. Partnership and Collaboration - Exploring partnerships with complementary brands can open up opportunities for cross-promotion and mutually beneficial relationships, expanding market reach and consumer appeal.
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