The Utrecht Denham Store Boasts a Salvaged Wooden Barn Floor
Rebecca Byers — May 23, 2016 — Fashion
References: superfuture
The Utrecht Denham store is a charming menswear haven from the fast-expanding Amsterdam brand. Located on the ground floor of the Kosmos building, a 19th-century structure designed by Dutch architect P.J. Houtzagers, the sprawling boutique boasts an original brick facade that is complemented by an interior filled with charismatic vintage furniture pieces.
The Utrecht Denham store will focus on the Amsterdam-based brand's premium 5-pocket denim line and its seasonal shirting range, outerwear, knitwear and other offerings. The store will also carry a limited range of carefully curated outside brands, including the Last Conspiracy and Diadora. Designed by the brand's in-house team, the store boasts Denham's usual interior aesthetic, with highlights including a reclaimed wood barn floor and vintage 1950's street lamps.
The Utrecht Denham store will focus on the Amsterdam-based brand's premium 5-pocket denim line and its seasonal shirting range, outerwear, knitwear and other offerings. The store will also carry a limited range of carefully curated outside brands, including the Last Conspiracy and Diadora. Designed by the brand's in-house team, the store boasts Denham's usual interior aesthetic, with highlights including a reclaimed wood barn floor and vintage 1950's street lamps.
Trend Themes
1. Vintage-inspired Store Interiors - Opportunities to create unique retail experiences by incorporating vintage furniture pieces and reclaimed materials into store designs.
2. Curated Outside Brands - Chance to attract customers by offering a limited range of carefully selected outside brands alongside the main brand's products.
3. Premium Denim Line Expansion - Potential for growth by focusing on expanding the premium 5-pocket denim line and introducing new seasonal offerings.
Industry Implications
1. Fashion Retail - Incorporating vintage aesthetics and curated outside brands can disrupt the traditional fashion retail industry and attract a niche customer base.
2. Interior Design - Opportunities for interior designers to create unique retail spaces by incorporating vintage furniture and reclaimed materials.
3. Denim Apparel - Expanding the premium 5-pocket denim line and offering new seasonal products can drive disruption and growth within the denim apparel industry.
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