The US Taco Co. is Taco Bell's Version of a High-End Taco Restaurant
Laura McQuarrie — October 7, 2014 — Lifestyle
References: grubstreet & foodbeast
After finding that tacos only appeal to a certain demographic, Taco Bell decided to open up a new taco chain with a much classier branding, under the name 'The US Taco Co.' While Taco Bell is serving up the bright orange Doritos Locos Tacos, this upscale establishment in California is set to serve a more high-end tacos, such as the Winner Winner taco, featuring fresh jalapeño peppers, cilantro, roasted Pico de Gallo and South of the Border Southern Gravy. Another unique taco on the menu includes a rendition of a Philly Cheesesteak, that goes by the name of 'Brotherly Love.'
Beyond tacos, some of the tasty things that you'll find on The US Taco Co.'s menu include Carne Asada Fries, Papas Fritas with Habanero Dust and Ghost Chili Ketchup and milkshakes topped with caramel tequila sauce.
Beyond tacos, some of the tasty things that you'll find on The US Taco Co.'s menu include Carne Asada Fries, Papas Fritas with Habanero Dust and Ghost Chili Ketchup and milkshakes topped with caramel tequila sauce.
Trend Themes
1. High-end Taco Chains - With the success of Taco Bell's upscale taco eatery, The US Taco Co., there is an opportunity for more high-end taco chains to cater to a discerning demographic.
2. Innovative Taco Menu - The unique and inventive taco creations at The US Taco Co. showcase the potential for disruptive innovation in the taco industry, encouraging other taco restaurants to experiment with flavors and ingredients.
3. Gourmet Fast Food - The rise of upscale taco eateries like The US Taco Co. highlights the growing demand for gourmet fast food options, presenting an opportunity for innovative entrepreneurs to create high-quality, fast-casual dining experiences.
Industry Implications
1. Fast Food - The success of The US Taco Co. indicates a trend towards more premium fast food options, enabling opportunities for entrepreneurs to disrupt the fast food industry with higher-quality menus and experiences.
2. Food and Beverage - The innovative and unique flavors offered at The US Taco Co. showcase the potential for disruption and creativity in the food and beverage industry, inspiring other restaurants to push boundaries and create exciting new menu items.
3. Restaurant - 'The US Taco Co.' demonstrates the opportunity for disruption in the restaurant industry through the introduction of high-end taco chains that cater to a more sophisticated clientele, inspiring other restaurants to explore new concepts and target specific demographics.
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