Marcel Neundörfer Extends Bathroom Advertising (UPDATE)
Trend Spotter — March 28, 2006 — Tech
References: techdigest
Get more accurate while aiming your pee. That's the concept behind Marcel Neundörfer's interactive urinal videogames. The concept isn't too far off the urinal advertising we featured earlier. Wild.
Implications - Today's consumer lives in a fast-paced world that is saturated with media, advertising and entertainment. As a result, any lull in this near-constant barrage can be an agonizing affair bereft that is noticeably bereft of interest or amusement. Innovations like this speak to this reality by bringing interactive entertainment to even the most counter-intuitive environments and activities. By approaching even the most straight-forward of objects with the intention to make them interactively appealing, companies can simultaneously inform and entertain consumers.
Implications - Today's consumer lives in a fast-paced world that is saturated with media, advertising and entertainment. As a result, any lull in this near-constant barrage can be an agonizing affair bereft that is noticeably bereft of interest or amusement. Innovations like this speak to this reality by bringing interactive entertainment to even the most counter-intuitive environments and activities. By approaching even the most straight-forward of objects with the intention to make them interactively appealing, companies can simultaneously inform and entertain consumers.
Trend Themes
1. Interactive Advertising - Innovative advertising techniques can incorporate interactivity to make them engaging and memorable.
2. Gamification of Activities - Everyday activities such as aiming at a urinal can be gamified, adding a fun and engaging element to the experience.
3. Unexpected Entertainment - Providing interactive entertainment in unusual environments or situations can capture consumers' attention and create a memorable experience.
Industry Implications
1. Advertising - Interactive advertising techniques could be utilized to engage consumers and capture their attention.
2. Gaming - Gamification can extend beyond traditional forms of gaming and be incorporated into everyday experiences such as using the bathroom.
3. Hospitality - Providing unique and memorable experiences, even in bathrooms, can leave a positive impression on customers, making the hospitality industry a prime candidate for interactive advertising techniques.
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