The North Face Launches the Second Urban Utility Capsule
The North Face Urban Exploration launches the second part of the Urban Utility capsule for the season to continue the 'Dialogue with Urban Exploration.' The new range is full of earth hues or dark navy blue, olive green, khaki, and midnight purple.
The main purpose of these is to really spotlight the background of the city. Some of the notable items in the capsule include the ten pocket jacket with DryVent fabric with waterproof capabilities with functional straps across the entire silhouette. Notably, the inside of the jacket lining showcases a poem that is inspired by an interview with Kenneth "Hap" Klopp, a Co-Founder of The North Face. He references the book, 'On the Road" expressing the free mountains and wild outdoors.
Image Credit: The North Face Urban Exploration
The main purpose of these is to really spotlight the background of the city. Some of the notable items in the capsule include the ten pocket jacket with DryVent fabric with waterproof capabilities with functional straps across the entire silhouette. Notably, the inside of the jacket lining showcases a poem that is inspired by an interview with Kenneth "Hap" Klopp, a Co-Founder of The North Face. He references the book, 'On the Road" expressing the free mountains and wild outdoors.
Image Credit: The North Face Urban Exploration
Trend Themes
1. Urban Functional Tech Apparel - The North Face is redefining sustainability in its second Urban Utility Capsule with earth hues and waterproof capabilities.
2. Multi-functional Jackets - The North Face’s ten pocket jacket with DryVent fabric provides ample storage while adhering to outdoor style.
3. Imbuing Inner-lining with Artistic Expression - The North Face's new capsule collection includes a jacket with a poem lining inscribed in the inside.
Industry Implications
1. Fashion - Fashion brands can add a functional and sustainable edge to their outfits and prove their commitment to sustainability.
2. Outdoor Gear - Outdoor gear manufacturers can imbue their products with functional detailing and sustainable materials while focusing on the customer’s aesthetic preferences.
3. Retail - Retailers can offer customized clothing or use engaging art to create a more personalized customer experience.
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