The Unstash Manifesto Mixes Altruism with Action
Tiana Reid — April 11, 2012 — Social Good
References: blog.unstash
The Unstash manifesto shows one way in which social enterprises are using various methods to get their message and mission across. Whether it be through text, social media strategies, videos or a hypervisual method like the one featured here, it's more important than ever to set your social business or social enterprise apart through branding strategies.
But of course, it's about more than mere branding. The Unstash manifesto is like a collision of mantras that explores the values behind this collaborative consumption-pushing start-up.
With phrases like "We live lightly and yet deeply," "We dream that one day 'not owning' things will be cooler than owning them," and "We will leave this world better than the way we found it," the Unstash manifesto mixes altruism with action.
Contact Information
Unstash website
Unstash on Facebook
Unstash on Twitter
Unstash Manifesto
But of course, it's about more than mere branding. The Unstash manifesto is like a collision of mantras that explores the values behind this collaborative consumption-pushing start-up.
With phrases like "We live lightly and yet deeply," "We dream that one day 'not owning' things will be cooler than owning them," and "We will leave this world better than the way we found it," the Unstash manifesto mixes altruism with action.
Contact Information
Unstash website
Unstash on Facebook
Unstash on Twitter
Unstash Manifesto
Trend Themes
1. Collaborative Consumption - There is an opportunity for social enterprises to embrace collaborative consumption and develop new economic models.
2. Social Branding Strategies - Businesses can leverage social media and branding strategies to differentiate their social enterprise and connect with consumers.
3. Altruistic Messaging - Crafting a messaging strategy that combines altruism with action can inspire consumers to engage in more socially responsible behavior.
Industry Implications
1. Social Enterprises - Social enterprises can embrace the principles of collaborative consumption and altruism to develop unique business models that benefit society.
2. Marketing and Advertising - Marketing and advertising firms can provide services to social enterprises looking to differentiate themselves through branding and messaging.
3. Retail - Retailers can explore new business models that emphasize collaborative consumption and social responsibility to better meet the needs of socially conscious consumers.
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