UNLIMEAT is Entering the US Market with Several Products
Michael Hemsworth — January 18, 2022 — Marketing
References: wooltariusa & preparedfoods
The UNLIMEAT plant-based meat products are being launched in the US market after continued success in Asia to provide consumers with premium alternatives to conventional meat to enjoy. The products are crafted with a plant-based recipe that includes soy protein along with pea protein, cacao powder, coconut oil and rice flour. The brand's proprietary protein extrusion technology enables the beef-inspired products to have a true beef-like texture to make them great for incorporation into a range of recipes.
The UNLIMEAT plant-based meat products are being made available for purchase in the US online, but only comes as one of several of the brand's expansion plans for 2022. The brand will also be collaborating with restaurants to create menu items with a plant-based recipe.
The UNLIMEAT plant-based meat products are being made available for purchase in the US online, but only comes as one of several of the brand's expansion plans for 2022. The brand will also be collaborating with restaurants to create menu items with a plant-based recipe.
Trend Themes
1. Premium Plant-based Proteins - The growth of premium plant-based meat products presents an opportunity for companies to tap into the growing demand for sustainable and healthy food options.
2. Plant-based Alternative Expansion Plans - Plant-based meat brands can look to expand their range of products and explore collaboration opportunities with restaurants to increase their market share and offer consumers more options.
3. Proprietary Processing Technology - Companies developing their own proprietary protein extrusion technology can differentiate their product in the plant-based meat market and potentially disrupt the dominance of existing brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from exploring and investing in the plant-based meat market, which is projected to have a significant growth potential and attract more consumers looking for sustainable and healthy food options.
2. Agriculture - The agriculture industry can look towards diversifying its production towards plant-based protein alternatives, which can lead to a more sustainable and environmentally-friendly food production system.
3. Technology - Companies that are developing innovative and efficient protein extraction and processing technology for plant-based meat production can capitalize on the growing plant-based meat market and potentially disrupt established players in the industry.
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