Reptiles and Felines
Alex Covert — October 18, 2007 — Lifestyle
References: rds.yahoo
What does the game of golf, sugar water, and $100 million have in common? They all meet in some strange place where a professional golfer gets offered yet another insane amount of cash to take a sip of alligator-inspired sports drink, smile, and mumble "cha-ching" under his breath. Tiger Woods now has his own line of Gatorade - cherry, citrus, and grape (he picked those flavors out all by himself). Couldn't they just have put his face on the lid of regular Gatorade?
Trend Themes
1. Celebrity-branded Beverages - Opportunity to capitalize on the popularity of celebrities by creating unique and personalized beverage lines.
2. Unconventional Flavor Pairings - Opportunity to explore unexpected flavor combinations in the beverage industry, appealing to adventurous consumers.
3. Sports Drinks for Niche Markets - Opportunity to target specific sports or interest groups with specialized sports drinks, such as alligator-inspired beverages for golfers.
Industry Implications
1. Beverage Industry - Opportunity for beverage manufacturers to innovate and create unique products.
2. Celebrity Endorsements - Opportunity for businesses to collaborate with celebrities for branded products and endorsements.
3. Sports and Fitness Industry - Opportunity for sports and fitness brands to expand their product lines with specialized beverages.
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