Nike's Dunk Low Gets a Smokey Mauve Colorway Palette
Nike unveils a new tonal iteration to its expansive Dunk Low sneaker roster highlighting a Smokey Mauve colorway palette this time around. The shoe is exclusive to women's sizes and starts with a white leather build along the upper. It is overlaid with additional leather in a contrasting tone of purple-brown.
The Swoosh branding motif on the side is applied in a hot pink which continues throughout the silhouette. Branding adorns the insoles, the tongue tag, the panel Swoosh emblem, and the Nike heel logo applied by intricate embroidery. It all rests on top of a white midsole and the aforementioned purple-brown hue at the outsole. The laces over the forefoot are comp;elte in a crisp white to round it all out.
Image Credit: Nike, hypebeast
The Swoosh branding motif on the side is applied in a hot pink which continues throughout the silhouette. Branding adorns the insoles, the tongue tag, the panel Swoosh emblem, and the Nike heel logo applied by intricate embroidery. It all rests on top of a white midsole and the aforementioned purple-brown hue at the outsole. The laces over the forefoot are comp;elte in a crisp white to round it all out.
Image Credit: Nike, hypebeast
Trend Themes
1. Tonal Sneaker Colorways - The Smokey Mauve colorway palette for Nike's Dunk Low highlights the trend of tonal sneaker colorways.
2. Women's Exclusive Sneakers - Nike's Dunk Low in Smokey Mauve is exclusively released in women's sizes, reflecting the trend of women's exclusive sneakers.
3. Contrasting Leather Overlays - The white leather upper with contrasting purple-brown overlays on Nike's Dunk Low showcases the trend of using contrasting leather overlays.
Industry Implications
1. Footwear Manufacturing - The tonal colorway trend in sneakers presents disruptive innovation opportunities for footwear manufacturers to design and produce unique sneaker color palettes.
2. Fashion Retail - The trend of women's exclusive sneakers offers disruptive innovation opportunities for fashion retailers to curate dedicated collections and marketing campaigns targeting female consumers.
3. Leather Goods - The use of contrasting leather overlays creates disruptive innovation opportunities for leather goods manufacturers to experiment with new design techniques and aesthetics.
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