UW-Green Bay is Sharing University Acceptance on Snapchat
Laura McQuarrie — December 9, 2016 — Marketing
References: uwgb.edu & prexamples
To this day, students still check the mail frequently to see if they've gotten any formal university acceptance letters, but the University of Wisconsin Green Bay is aiming to bring this practice up to date through the use of social media.
This year, any students who provided UW-Green Bay with their personal Snapchat handle are eligible to receive a snap via Snapchat from the school, confirming their acceptance with on-campus photos paired with celebratory messages like: "Congrats!! You're accepted to UWGB!!!"
Snapchat continues to be one of the best social platforms for reaching young demographics. As such, it's now being used for hyper-targeted communications that offer everything from sales to job offers specifically for students and other young users of the social photo- and video-sharing app.
This year, any students who provided UW-Green Bay with their personal Snapchat handle are eligible to receive a snap via Snapchat from the school, confirming their acceptance with on-campus photos paired with celebratory messages like: "Congrats!! You're accepted to UWGB!!!"
Snapchat continues to be one of the best social platforms for reaching young demographics. As such, it's now being used for hyper-targeted communications that offer everything from sales to job offers specifically for students and other young users of the social photo- and video-sharing app.
Trend Themes
1. Hyper-targeted Communications - Using social media platforms like Snapchat for hyper-targeted communications opens up innovative opportunities for personalized messaging and engagement with specific demographics.
2. Social Media Acceptance Notifications - The use of social media, such as Snapchat, for university acceptance notifications introduces a new way to engage and excite accepted students, transforming a traditional process into a more interactive and memorable experience.
3. Innovative Student Engagement - Leveraging social media platforms like Snapchat for university acceptance not only modernizes the process but also creates a unique way to engage prospective students, leading to increased excitement and connection with the university.
Industry Implications
1. Education - The education industry can leverage social media platforms like Snapchat to enhance traditional practices and improve student engagement through innovative acceptance notification methods.
2. Social Media - The social media industry can explore new opportunities in hyper-targeted communications that cater to specific demographics, such as delivering personalized acceptance notifications through platforms like Snapchat.
3. Marketing and Advertising - The marketing and advertising industry can tap into the trend of hyper-targeted communications on social media platforms like Snapchat to deliver personalized messages and offers to specific audiences, maximizing their reach and impact.
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