Universal Mind CTRL Makes Us Want to Follow Them
Robyn Currie — November 23, 2009 — Fashion
References: ctrlclothing & lifelounge
You know what I like, I like a fashion line that can let people know from the start that they are out to brain wash you. I mean as long as they say it up front, it is ok. The Finnish label Universal Mind CTRL is back with their Spring/Summer 2010 collection, and it has me wanting to donate all my money to them (not really).
Making sure you will stand out in the warmer months, Universal Mind CTRL is utilizing only the brightest colors in the rainbow. Plus, there are some awesome acid wash inspirations and even harem pants. Which you will need when you become the leader’s 6th wife.
Making sure you will stand out in the warmer months, Universal Mind CTRL is utilizing only the brightest colors in the rainbow. Plus, there are some awesome acid wash inspirations and even harem pants. Which you will need when you become the leader’s 6th wife.
Trend Themes
1. Cultish Fashion - Opportunity for fashion brands to embrace the edgy, brainwash-inspired aesthetic and captivate a dedicated following.
2. Bright and Bold Colors - Potential for cosmetic companies to create vibrant makeup products that align with the trend of using only the brightest colors in fashion.
3. Acid Wash Revival - Opportunity for textile manufacturers to produce acid wash fabrics for clothing and home decor, capitalizing on the resurgence of this 80's trend.
Industry Implications
1. Fashion - Fashion brands can tap into the cultish trend and create clothing lines that appeal to individuals who embrace unconventional fashion statements.
2. Cosmetics - Cosmetic companies can develop vibrant makeup products that align with the current trend of bright and bold colors in fashion.
3. Textile - Textile manufacturers can produce acid wash fabrics for clothing and home decor, responding to the revived demand for this 80's aesthetic.
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