Massproductions Designs the Functional Universal Door Wedge
Amy Duong — January 17, 2023 — Art & Design
References: redirect.viglink & design-milk
The design manager and founder of Massproductions Chris Martin and his co-founder Magnus Elebäck deliver a new simple design in the form of the Universal Door Wedge. It boasts a sculptural look that has a gradual height design language through the sloped shape of the wedge, which allows it to fit most doors. It is a single-piece design made from SBR rubber materials.
Martin notes that “Magnus knew I was looking for a new project and put a quick sketch on a door wedge on my desk. It was a nice beautiful, sculpted wooden door wedge. This made me appalled. I’m the designer, so why is he provoking me by designing this? I simply had to do something better. In this furious state, I used the negative energy to create my own door wedge. And I beat his on all levels, quite convincingly. Mine is better, more refined, more functional, more interesting, and even more beautiful.”
Image Credit: Massproductions
Martin notes that “Magnus knew I was looking for a new project and put a quick sketch on a door wedge on my desk. It was a nice beautiful, sculpted wooden door wedge. This made me appalled. I’m the designer, so why is he provoking me by designing this? I simply had to do something better. In this furious state, I used the negative energy to create my own door wedge. And I beat his on all levels, quite convincingly. Mine is better, more refined, more functional, more interesting, and even more beautiful.”
Image Credit: Massproductions
Trend Themes
1. Sculptural Door Wedges - Opportunity for designers and manufacturers to create unique, aesthetically pleasing door wedges that also serve a functional purpose.
2. Single-piece Door Wedge Design - Potential for streamlining production and reducing costs by creating door wedges made from a single material or using a single production process.
3. Materials Innovation for Door Wedges - There is potential for experimentation with materials such as eco-friendly alternatives or recycled materials to create a more sustainable door wedge.
Industry Implications
1. Furniture and Home Decor - Opportunity for businesses in this industry to create and market aesthetically pleasing door wedges as a unique and practical accessory.
2. Manufacturing - Developing innovative production methods for door wedges that can reduce costs and improve efficiency.
3. Sustainability - Innovation in material science for door wedges can create more sustainable products that align with the growing consumer demand for eco-friendly options.
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