Machine Gun Kelly Pushes for Cultural Change with Nail Polish
Josh Thompson-Persaud — April 16, 2021 — Social Good
References: buzzfeed
Rap superstar Machine Gun Kelly (MGK) launches a hotly anticipated and gender-breaking unisex nail polish line called UN/DN in partnership with Unlisted Brand Line. Conforming with MGK's personal philosophy, the unisex nail polish line is an attempt to capitalize on and continue in the deconstruction of gender stereotypes.
Judging from the nail polish colors attached to the launch of his album 'Tickets to my Downfall,' consumers can expect full-bodied, definitive colors that make a statement.
While the rap scene is not generally known for its gender inclusivity, this product reveal is indicative of shifting norms and changing consumer attitudes. Machine Gun Kelly's possibly limited-edition unisex nail polish brand is set to launch in the fall of 2021.
Image Credit: Buzzfeed, Instagram, Machine Gun Kelly
Judging from the nail polish colors attached to the launch of his album 'Tickets to my Downfall,' consumers can expect full-bodied, definitive colors that make a statement.
While the rap scene is not generally known for its gender inclusivity, this product reveal is indicative of shifting norms and changing consumer attitudes. Machine Gun Kelly's possibly limited-edition unisex nail polish brand is set to launch in the fall of 2021.
Image Credit: Buzzfeed, Instagram, Machine Gun Kelly
Trend Themes
1. Gender-breaking Beauty - Machine Gun Kelly's UN/DN nail polish line aims to deconstruct gender stereotypes in the beauty industry.
2. Celebrity-influenced Cosmetics - MGK's UN/DN nail polish line further proves the power of celebrity influence in the cosmetics industry.
3. Alternative Beauty Marketing - The launch of a unisex nail polish line by a rapper like Machine Gun Kelly presents an opportunity for beauty brands to market their products in a more subversive way.
Industry Implications
1. Beauty - The beauty industry can continue to innovate and offer gender-neutral product lines for consumers.
2. Music - The music industry and influencers like Machine Gun Kelly can branch out into the beauty industry and create new trends.
3. Marketing - Opportunities for marketing firms to collaborate with beauty brands and celebrities to create disruptive marketing campaigns based on inclusivity and subversion.
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