REMIX by Giselle Wasfie's Unisex Cologne Also Deters Pests
Laura McQuarrie — October 9, 2017 — Fashion
References: remixbygisellewasfie
'WEED' is a unisex cologne product from REMIX by Giselle Wasfie that may also be used as a bug repellant. The fragrance product takes the form of an all-natural, non-toxic scent that promises to "attract humans, not insects." Essential oils play a key part in the efficacy of the product, as each one included is known for its ability to deter bud bugs, ticks, mosquitos and other pests.
In terms of scent, WEED is said to be fresh and citrusy, but also floral, earthy and woodsy. Some of the natural ingredients that go into the making of the 100% organic unisex cologne include: vetiver, jasmine, as well as geranium and lemon.
The unconventional two-in-one fragrance product is described as both perfect for wearing while on outdoor activities, but also ideal for spraying on before a dinner date.
In terms of scent, WEED is said to be fresh and citrusy, but also floral, earthy and woodsy. Some of the natural ingredients that go into the making of the 100% organic unisex cologne include: vetiver, jasmine, as well as geranium and lemon.
The unconventional two-in-one fragrance product is described as both perfect for wearing while on outdoor activities, but also ideal for spraying on before a dinner date.
Trend Themes
1. Bug Repellant Scents - Innovative fragrances can be created using essential oils that repel bugs and pests, providing a safer and natural alternative to chemical insecticides.
2. Multipurpose Fragrances - Combining the fragrance market with other industries opens up new disruptive innovation opportunities, such as creating fragrances that serve multiple functions.
3. Eco-friendly Insect Repellents - The increasing demand for eco-friendly and non-toxic products can be harnessed to create natural insect repellents, opening up disruptive innovation opportunities for companies in this industry.
Industry Implications
1. Fragrance Industry - Creating insect-repellent fragrances using essential oils can help businesses expand their product lines and appeal to eco-conscious consumers.
2. Outdoor Industry - Partnering with fragrance companies to create multi-purpose fragrances for outdoor enthusiasts can lead to disruptive innovation opportunities in this industry.
3. Pest Control Industry - Developing natural insect repellents using essential oils can reduce reliance on chemical insecticides and create a new niche in the pest control industry.
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