These Unique Basketball Shoes Combine Style and Functionality
Katherine Pendrill — August 27, 2015 — Fashion
References: adidas & footwearnews
Adidas recently announced the release of its most unique basketball shoes to date. For many basketball fans, choosing a pair of sneakers comes down to a question of style versus functionality. These luxurious kicks ensure that customers never have to comprise style or performance.
The 'Crazylight Boost 2015' is inspired by the 2014 NBA Draft's first overall pick Andrew Wiggins. The basketball star's Canadian roots are celebrated in the sneaker with an initialed logo that features a tiny maple leaf. The shoes also feature a predominately blue and white speckled design and a translucent sole. Aside from being extremely stylish, the shoes are also built for high-performance. The unique basketball shoes feature Boost cushioning, which provides greater responsiveness and energy return. The shoes are set to officially launch on August 29th.
The 'Crazylight Boost 2015' is inspired by the 2014 NBA Draft's first overall pick Andrew Wiggins. The basketball star's Canadian roots are celebrated in the sneaker with an initialed logo that features a tiny maple leaf. The shoes also feature a predominately blue and white speckled design and a translucent sole. Aside from being extremely stylish, the shoes are also built for high-performance. The unique basketball shoes feature Boost cushioning, which provides greater responsiveness and energy return. The shoes are set to officially launch on August 29th.
Trend Themes
1. Sneaker Customization - Disruptive innovation opportunity: Create a platform that allows customers to customize their own speckled sneaker designs, combining style and functionality.
2. Sustainable Athletic Footwear - Disruptive innovation opportunity: Develop a line of basketball shoes made from eco-friendly materials without compromising style or performance.
3. Smart Sneaker Technology - Disruptive innovation opportunity: Integrate smart technology into basketball shoes for improved performance tracking and analysis.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Incorporate speckled designs into a wide range of sports apparel, catering to fashion-conscious athletes and fans.
2. Athletic Footwear - Disruptive innovation opportunity: Collaborate with athletes and designers to create unique and high-performance basketball shoes with innovative features.
3. E-commerce - Disruptive innovation opportunity: Build an online marketplace specifically for limited edition and collector's basketball shoes, catering to sneaker enthusiasts worldwide.
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