These Union Pay Print Ads Will Make Super Savers Out of You
Emily Evans — May 20, 2011 — Marketing
References: en.unionpay & adsoftheworld
The days of cash-carrying seem to be behind us as more and more people are using plastic cards as their primary payment devices, and this is good news according to these UnionPay print ads!
UnionPay, established in 2002, is a dominant company in the debit card market. The company is considered a reliable and reputable member of the bankcard association. These UnionPay print ads place couples on top of their debit cards and show them just how much they can get from using their cards. Rather than carrying around lumps of cash, why not use a debit card? At least, that's the message Chinese advertising agency Raynet-Ogilvy is trying to drive home.
The slogans "for shopping less complicated" and "for travel less complicated" are included in the two UnionPay print ads, each of which show colorful examples of how simple these bank cards really are to use!
UnionPay, established in 2002, is a dominant company in the debit card market. The company is considered a reliable and reputable member of the bankcard association. These UnionPay print ads place couples on top of their debit cards and show them just how much they can get from using their cards. Rather than carrying around lumps of cash, why not use a debit card? At least, that's the message Chinese advertising agency Raynet-Ogilvy is trying to drive home.
The slogans "for shopping less complicated" and "for travel less complicated" are included in the two UnionPay print ads, each of which show colorful examples of how simple these bank cards really are to use!
Trend Themes
1. Debit Card Dominance - UnionPay's position in the debit card market presents opportunities for companies to innovate in developing debit card technology.
2. Cashless Economy - The increasing use of plastic cards signals a shift towards a cashless economy, providing opportunities for businesses to develop cashless payment solutions.
3. Simplicity in Payment - UnionPay's ads emphasize the simplicity of using debit cards and highlight opportunities for businesses to create simpler payment methods.
Industry Implications
1. Banking and Finance - Banks and financial institutions can develop digital payment platforms to cater to the increasing demand for cashless transactions.
2. Advertising and Marketing - Marketing agencies can develop campaigns that highlight the convenience and simplicity of using debit cards in order to drive adoption.
3. Retail and E-commerce - Online and offline retailers can develop cashless payment methods that make the payment process simpler and more efficient.
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