This Packaging for Unilever Detergent is Infused with Whimsical 3D Elements
Ady Floyd — August 11, 2015 — Art & Design
References: pb-creative & packagingoftheworld
PB Creative collaborated with Comfort to design this new 3D-inspired label for a line of Unilever detergent's concentrated fabric conditioners. The new line of high-quality conditioners aims to project this image through a 3D labeling system that adorns its packaging.
Each label features a whimsical and playful design that mimics a color and sparkle explosion. Each bottle of Unilever detergent uses a fresh color scheme of bright pinks and yellows. These labels draw consumers in with illustrated firework that provides visual interest while promoting Unilever's brand identity.
While the labels are clearly made and designed in 2D, the feeling of a 3D image is creatively presented. The main idea for this product is to ensure consumers that they only need a little detergent to have a big impact on their clothing and laundry.
Each label features a whimsical and playful design that mimics a color and sparkle explosion. Each bottle of Unilever detergent uses a fresh color scheme of bright pinks and yellows. These labels draw consumers in with illustrated firework that provides visual interest while promoting Unilever's brand identity.
While the labels are clearly made and designed in 2D, the feeling of a 3D image is creatively presented. The main idea for this product is to ensure consumers that they only need a little detergent to have a big impact on their clothing and laundry.
Trend Themes
1. 3D Packaging - Opportunity for companies to create innovative packaging designs that mimic a 3D image.
2. Whimsical Design - Opportunity for brands to incorporate playful and imaginative designs into their product packaging.
3. Minimalist Marketing - Opportunity to emphasize the idea of 'less is more' in marketing campaigns, showcasing the effectiveness of using a little detergent for a big impact.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to differentiate their products through unique and visually appealing packaging designs.
2. Graphic Design - Opportunity for graphic design firms to specialize in creating eye-catching and whimsical packaging designs for various industries.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop campaigns that focus on minimalistic messaging and highlight the benefits of using products sparingly.
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