The UNIFORM X HAW LIN Capsule Collection is Elegantly Athletic
Jana Pijak — September 9, 2014 — Marketing
References: uniform-studios & fuckingyoung.es
The UNIFORM X HAW LIN capsule collection marks the collaboration between the sportswear label and the Belin-based art collective. The unisex atheltic range embodies minimalism and subtly references the traditional militant uniform.
From its graphic tees to its army-inspired sweaters, this unisex collection relies on a palette of black and white tones. These tones are infused with vibrant touches of yellow, blue and green and are a symbol of today's youth culture.
The UNIFORM X HAW LIN capsule collection brings its utilitarian inspiration to life in a lookbook that is captured by Bowen Arico. This series was lensed by the photographer for Friend the Magazine and features a range of vibrant backdrop vignettes that bring its pieces to life.
From its graphic tees to its army-inspired sweaters, this unisex collection relies on a palette of black and white tones. These tones are infused with vibrant touches of yellow, blue and green and are a symbol of today's youth culture.
The UNIFORM X HAW LIN capsule collection brings its utilitarian inspiration to life in a lookbook that is captured by Bowen Arico. This series was lensed by the photographer for Friend the Magazine and features a range of vibrant backdrop vignettes that bring its pieces to life.
Trend Themes
1. Militant Minimalism - Opportunity for disruptive innovation: Designing sportswear with a minimalist and military-inspired aesthetic.
2. Unisex Athletic Wear - Opportunity for disruptive innovation: Creating versatile athletic clothing that can be worn by both men and women.
3. Youth Culture Fashion - Opportunity for disruptive innovation: Developing fashion trends that cater to the unique and vibrant culture of today's youth.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation: Introducing minimalist and utilitarian designs into the sportswear industry.
2. Fashion - Opportunity for disruptive innovation: Incorporating unisex and gender-neutral elements into fashion collections.
3. Photography - Opportunity for disruptive innovation: Exploring unique and vibrant backdrops for fashion photography to enhance the visual storytelling of collections.
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