The UNICEF Dirty Water Campaign Takes on Manhattan Vending Machines
Meghan Young — July 17, 2010 — Social Good
References: dirtywaterinfo & psfk
As hot as it has been during the last few weeks, I'm sure Manhattan residents will be far from tempted to drink from the UNICEF Dirty Water vending machines. That fact alone brings a pang to my heart because there are people in the world that don't have the luxury of choice. This campaign brings awareness to this sad fact and more.
The UNICEF Dirty Water campaign focuses on eight common diseases that plague third world countries. For only a dollar, people can purchase a diseased drink, which will go to providing clean water to those that need it.
The UNICEF Dirty Water campaign focuses on eight common diseases that plague third world countries. For only a dollar, people can purchase a diseased drink, which will go to providing clean water to those that need it.
Trend Themes
1. Awareness Campaigns for Social Causes - Creating awareness through unique marketing campaigns can bring attention to important social issues like clean water access.
2. Alternative Fundraising Methods - Innovative fundraising methods like selling diseased drinks in vending machines can help raise funds for social causes.
3. Water Conservation and Treatment - Finding new ways to conserve and treat water can help provide clean water to those in need.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can use creative marketing campaigns and alternative fundraising methods to raise awareness and funds for important causes.
2. Beverage Industry - The beverage industry can explore innovative approaches to support water conservation and treatment initiatives and contribute to social causes.
3. Sustainable Water Solutions - Companies specializing in water conservation and treatment can provide expertise and technology to support clean water access initiatives.
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