Unearthed Jumbo Churros Come in Boxes of Four Servings
Michael Hemsworth — October 14, 2022 — Marketing
References: compleatfood & foodbev
The Unearthed Jumbo Churros are being launched by The Compleat Food Group-owned brand as a frozen snack for those looking to enjoy the Spanish treat in a decidedly easy way. The oversized churros are crafted with a dusting of cinnamon sugar and are dipped in chocolate sauce to give them a sweet, complex flavor profile. The churros come with four servings in each box and are being launched at Waitress locations in the UK where shoppers can pick up a 224-gram pack for £4.50.
Marketing Manager at The Compleat Food Group Carrie Hollis-Patel commented on the Unearthed Jumbo Churros saying, "We’ve created a delicious version of the much-loved Spanish sweet treat, easy to store in the freezer and therefore instantly on hand to enjoy whenever you fancy them. Our frozen pastel de natas have proven hugely successful with consumers, so it was natural for us to build on this success with another European classic.”
Marketing Manager at The Compleat Food Group Carrie Hollis-Patel commented on the Unearthed Jumbo Churros saying, "We’ve created a delicious version of the much-loved Spanish sweet treat, easy to store in the freezer and therefore instantly on hand to enjoy whenever you fancy them. Our frozen pastel de natas have proven hugely successful with consumers, so it was natural for us to build on this success with another European classic.”
Trend Themes
1. Frozen Snack Demand - The rising demand for easy-to-prepare frozen snacks offers opportunities for creating innovative products like oversized churros.
2. International Classics - There is a growing trend towards bringing foreign cuisine to new markets, allowing for unique products like frozen churros to thrive.
3. Convenient Treats - Consumers are increasingly seeking out quick and easy treats, resulting in a shift towards frozen and pre-packaged snacks like jumbo churros.
Industry Implications
1. Frozen Foods - The frozen foods industry has the opportunity to innovate unique and easy-to-prepare frozen snacks like jumbo churros.
2. International Foods - The international foods industry can capitalize on the trend towards foreign cuisine by introducing unique products like frozen churros.
3. Convenience Foods - The convenience foods industry can create unique pre-packaged treats like jumbo churros to meet the rising demand for easy and quick snacks.
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