Undz' Political Hoodie is Marketed with Controversial World Leaders
Bertrand Dore — September 7, 2015 — Fashion
In order to encourage sales of the Undz political hoodie, an edgy political-inspired campaign for the limited edition hoodie is now on. Well-known, controversial leaders have been Photoshopped to look as if they're wearing the official Undz hoodie, creating a fashionable endorsement for the product as an official product of their own country.
Undz is usually known for its underwear products and have made some similar waves with shocking campaigns such as 'The Penis Insurance.' The actual campaign has been posted on the Undz Instagram account. Undz is known to go a bit extreme at times by having great success or a strong response from the bold and forward-thinking customers the brand tries to reach.
Undz is usually known for its underwear products and have made some similar waves with shocking campaigns such as 'The Penis Insurance.' The actual campaign has been posted on the Undz Instagram account. Undz is known to go a bit extreme at times by having great success or a strong response from the bold and forward-thinking customers the brand tries to reach.
Trend Themes
1. Controversial Marketing Campaigns - Using provocative and edgy advertising to promote products and attract attention.
2. Fashion Endorsements - Creating fashionable endorsements by associating products with well-known figures.
3. Bold Branding Strategies - Implementing extreme and attention-grabbing marketing strategies to appeal to forward-thinking customers.
Industry Implications
1. Fashion - Opportunities for brands to collaborate with political figures for clothing endorsements.
2. Marketing and Advertising - Increasing demand for controversial and bold campaigns to generate attention and attract customers.
3. Apparel and Clothing - Potential for clothing brands to launch limited edition products inspired by political leaders and capitalize on controversies.
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