Sniffing Undies For Dorian's Department Store Campaign
mediterranean — March 19, 2009 — Naughty
References: adsoftheworld & homotography.blogspot
Wait a second. Why are the guys in these ads for Dorian’s Department Store sniffing their underwear and jeans? Are they targeting the kinky audience?
Not really. This is what advertising agency Apex BBDO El Salvador has come up with to promote a special sale of towels at the store.
The idea? Rather than running out of towels and having to use your underwear or jeans to dry your face, take advantage of the two for the price of one sale and stack up on the towels.
The ads were photographed by Adriana Martinez with creative direction by Orlando Alvarez, art direction by Rafael Martinez, and copy by Emerson Huezo.
Not really. This is what advertising agency Apex BBDO El Salvador has come up with to promote a special sale of towels at the store.
The idea? Rather than running out of towels and having to use your underwear or jeans to dry your face, take advantage of the two for the price of one sale and stack up on the towels.
The ads were photographed by Adriana Martinez with creative direction by Orlando Alvarez, art direction by Rafael Martinez, and copy by Emerson Huezo.
Trend Themes
1. Kinky Advertising - Utilizing controversial or risque subject matter in advertising to create buzz and increase brand awareness.
2. Humorous Advertising - Using humor to create a memorable and effective ad campaign.
3. Promotional Sales - Offering special deals or discounts to attract customers and increase sales.
Industry Implications
1. Retail - Department stores, clothing stores, and other retail businesses can utilize unique advertising techniques to stand out and attract customers.
2. Advertising - Advertising agencies can experiment with unexpected approaches to create effective campaigns.
3. Marketing - Marketing professionals can use creative sales and promotional techniques to increase sales and brand awareness.
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