The UNDFTD x Puma Clyde Tote Bag Adds to the Successful Line of Sneakers
Matt Ho — June 11, 2011 — Art & Design
References: puma & highsnobiety
The UNDFTD x Puma Clyde Tote Bag is one extra item that both brands would like to add to this collection, which already contains an impressive line of shoes.
The tote bag is actually the second carrier that these brands have released for their Cali Canvas-styled sneakers. The accessory was designed by Brent Rollins and features the late NBA player Walt “Clyde” Frazier looking like he's ready to take care of business on the court. The reverse side has the words "Clyde" scribbled in handwritten form for that extra touch.
The UNDFTD x Puma Clyde Tote Bag is a limited-edition design, which means it could sell out fast. The bag will be given away with the purchase of a sneaker from the Canli Canvas collection at select retailers.
The tote bag is actually the second carrier that these brands have released for their Cali Canvas-styled sneakers. The accessory was designed by Brent Rollins and features the late NBA player Walt “Clyde” Frazier looking like he's ready to take care of business on the court. The reverse side has the words "Clyde" scribbled in handwritten form for that extra touch.
The UNDFTD x Puma Clyde Tote Bag is a limited-edition design, which means it could sell out fast. The bag will be given away with the purchase of a sneaker from the Canli Canvas collection at select retailers.
Trend Themes
1. Collaborative Fashion Accessories - There is a trend towards fashion brands collaborating on accessories that complement their existing product lines.
2. Limited-edition Designs - The popularity of limited-edition designs creates a sense of exclusivity and drives consumer demand.
3. Athlete-inspired Fashion - Fashion brands are utilizing the influence and iconic status of athletes to create unique and appealing products.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage collaborative accessories to attract customers and increase sales.
2. Sporting Goods - Sporting goods companies have the opportunity to partner with fashion brands to create athlete-inspired merchandise.
3. E-commerce - E-commerce platforms can capitalize on the trend of limited-edition designs to create a curated shopping experience.
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