Angel Reese & KidSuper Co-Created the Reese's Puffs Duffel Puff Bag
Laura McQuarrie — December 2, 2024 — Marketing
References: businesswire
Earlier this fall, Angel x Reese's Puffs cereal boxes hit shelves nationwide and fans are now being treated to a second collaboration with college women’s basketball champion Angel Reese that introduces the Reese's Puffs Duffel Puff Bag.
Touted as the "it" bag for cereal lovers, style seekers and basketball fans, the Reese's Puffs Duffel Puff Bag co-designed by Angel Reese and Brooklyn-based fashion brand KidSuper sports high-quality vegan materials and ample space for stashing snacks.
To bring this unexpected collaboration to the world, an invite-only experience is taking place for lucky fans in New York City in early December at the KidSuper World headquarters in Brooklyn. Following this exclusive event, fans can look forward to in-store and online sales of the bag—and 10% of proceeds supporting The Angel C. Reese Foundation.
Touted as the "it" bag for cereal lovers, style seekers and basketball fans, the Reese's Puffs Duffel Puff Bag co-designed by Angel Reese and Brooklyn-based fashion brand KidSuper sports high-quality vegan materials and ample space for stashing snacks.
To bring this unexpected collaboration to the world, an invite-only experience is taking place for lucky fans in New York City in early December at the KidSuper World headquarters in Brooklyn. Following this exclusive event, fans can look forward to in-store and online sales of the bag—and 10% of proceeds supporting The Angel C. Reese Foundation.
Trend Themes
1. Celebrity Co-creations - The collaboration between college basketball star Angel Reese and KidSuper introduces a new wave of products co-designed by public figures, expanding their influence into fashion and accessories.
2. Food-inspired Fashion - Reese's Puffs Duffel Puff Bag exemplifies the growing trend of culinary culture influencing high fashion, creating unique and niche product lines.
3. Sustainability in Accessories - The use of high-quality vegan materials in the Reese's Puffs Duffel Puff Bag highlights a shift towards more sustainable choices in fashion accessories.
Industry Implications
1. Sports Merchandise - This collaboration merges sports and fashion, tapping into a market eager for merchandise that transcends traditional sports paraphernalia.
2. Vegan Fashion - By incorporating vegan materials, the collaboration supports the flourishing industry dedicated to cruelty-free and environmentally friendly fashion solutions.
3. Experiential Marketing - The exclusive invite-only experience in New York City emphasizes the increasing importance of creating memorable, limited-access events to boost brand engagement and exclusivity.
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