Neutrogena's Sea Radio Station Only Plays Underwater Music
Laura McQuarrie — June 24, 2015 — Marketing
References: neutrogena & creativecriminals
From the beach or on a boat, you wouldn't have been able to hear Neutrogena's Sea Radio Station—it only plays underwater music.
The unique radio station was set up as a promotion for the sunscreen brand, demonstrating the lasting power of the product during exposure to both sun and water. Before dipping into the water, beach-goers in Puerto Rico got a free spray of the protective Neutrogena product and then were invited to dive near the buoy that was broadcasting the underwater music.
With earbuds specifically to help people tune into music underwater, music players for use in the shower and many waterproof mobile devices, consumers want to be assured that entertainment can be delivered absolutely anywhere they go, without risk of any water damage.
The unique radio station was set up as a promotion for the sunscreen brand, demonstrating the lasting power of the product during exposure to both sun and water. Before dipping into the water, beach-goers in Puerto Rico got a free spray of the protective Neutrogena product and then were invited to dive near the buoy that was broadcasting the underwater music.
With earbuds specifically to help people tune into music underwater, music players for use in the shower and many waterproof mobile devices, consumers want to be assured that entertainment can be delivered absolutely anywhere they go, without risk of any water damage.
Trend Themes
1. Underwater Music - Opportunity to innovate waterproof music devices and music streaming services for underwater use.
2. Waterproof Entertainment - Development of more diverse entertainment products and services that can be used in any water environment.
3. Water-resistant Promotions - Opportunity to use water-resistant products and services as creative marketing tools for various industries.
Industry Implications
1. Consumer Electronics - Opportunity to create and market waterproof or water-resistant devices for music streaming, gaming, and other forms of entertainment.
2. Marketing - Opportunity to use water-resistant products as promotional tools for companies that cater to customers who enjoy outdoor and recreational activities.
3. Tourism and Hospitality - Opportunity to provide unique and innovative water-related experiences for customers by incorporating water-resistant products and services.
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