The Undercover SS 2011 Collection Displays Comfortable Oversized Apparel
References: undercoverplace & hypebeast
The latest fashion feature from HUGE is the Undercover SS 2011 lookbook. The photos give off a bit of a 90s grunge rock vibe, which, in a way, is fairly reflective of the clothes.
What fans can expect from the Undercover SS 2011 collection are very casual, simple, laid-back pieces that are a perfect fit for the upcoming season. The brand's new outfits consist of several oversized shirts with simple graphic prints, large typography and stripes. To complement these tees are a variety of baggy hoodies and other outerwear. The line also includes khakis in several different colors.
The Undercover SS 2011 lookbook was photographed by Japanese photographer Katsuhide Morimoto. Check out the collection, which should be hitting stores soon, above.
What fans can expect from the Undercover SS 2011 collection are very casual, simple, laid-back pieces that are a perfect fit for the upcoming season. The brand's new outfits consist of several oversized shirts with simple graphic prints, large typography and stripes. To complement these tees are a variety of baggy hoodies and other outerwear. The line also includes khakis in several different colors.
The Undercover SS 2011 lookbook was photographed by Japanese photographer Katsuhide Morimoto. Check out the collection, which should be hitting stores soon, above.
Trend Themes
1. Oversized Apparel - Disruptive innovation opportunity: Develop new clothing materials and technology to create more comfortable and stylish oversized apparel.
2. Graphic Prints - Disruptive innovation opportunity: Integrate augmented reality or interactive elements into graphic prints to create a more immersive and engaging fashion experience.
3. Casual Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for the production of casual fashion, meeting the growing demand for ethical clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop new sustainable and eco-friendly materials and manufacturing processes in the fashion industry.
2. Photography - Disruptive innovation opportunity: Utilize new techniques and technology in fashion photography to create unique and captivating visuals for fashion lookbooks and campaigns.
3. Retail - Disruptive innovation opportunity: Incorporate virtual reality or augmented reality technology into online shopping platforms to provide a more immersive and interactive shopping experience for customers.
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