UNDERCOVER and Levi's Launched a Series of Embroidered Pieces
Riley von Niessen — December 13, 2017 — Fashion
References: shop.havenshop & highsnobiety
Although UNDERCOVER and Levi's released a selection of customized trucker-style jackets just a short while ago, the two brands have already joined together again for another release, this time unveiling a series of embroidered denim styles, and classic leather jackets.
The embroidered designs are relativity simple, however they make a statement too. For example, one denim jacket features the words "Brain Washed Generation" on the back of it in white lettering, which has a boxy font that's similar to that used for retro digital devices. This jacket is available in both a medium blue wash and a black iteration, as are the pants that are featured in the capsule collection.
To maintain a sense of exclusivity, UNDERCOVER and Levi's will only make the pieces available at the Dover Street Market Ginza, UNDERCOVER flagship stores, and the Levi's location in Osaka.
The embroidered designs are relativity simple, however they make a statement too. For example, one denim jacket features the words "Brain Washed Generation" on the back of it in white lettering, which has a boxy font that's similar to that used for retro digital devices. This jacket is available in both a medium blue wash and a black iteration, as are the pants that are featured in the capsule collection.
To maintain a sense of exclusivity, UNDERCOVER and Levi's will only make the pieces available at the Dover Street Market Ginza, UNDERCOVER flagship stores, and the Levi's location in Osaka.
Trend Themes
1. Embroidered Denim Fashion - Opportunity for brands to create customized and statement-making denim pieces through embroidery.
2. Retro-inspired Typography - Potential for designs that incorporate vintage typography reminiscent of retro digital devices.
3. Exclusive Collaborative Releases - Opportunity to drive exclusivity and create buzz by limiting availability to select stores.
Industry Implications
1. Fashion - Fashion brands can explore the use of embroidery to add unique elements to their denim collections.
2. Graphic Design - Graphic designers can incorporate retro typography in their work for a nostalgic touch.
3. Retail - Retailers can tap into the demand for exclusive collaborations to attract customers to select store locations.
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