This Set of Under Armour Activewear Boasts Glow-in-the-Dark Properties
Laura McQuarrie — October 26, 2016 — Lifestyle
References: underarmour & wellandgood
It is extremely common to see pieces of workout wear that are adorned with reflective strips, but this Under Armour activewear design embraces glow-in-the-dark properties instead. The Women’s UA Luminous Crop Top and Hi-Rise Luminous leggings are made with Urban Armour's own four-way stretch StudioLux fabric, which boasts a soft feel as well as several high-performance systems like the Signature Moisture Transport System to wick away sweat and advanced seam placement to eliminate pressure points.
Both pieces of Under Armour activewear boast luminous details that wrap around the torso and legs that emit a green glow when worn in spaces with black light.
While there are many workout studios that do not use black lights, there are plenty of indoor cycling studios that have made them an integral part of their themed ride sessions.
Both pieces of Under Armour activewear boast luminous details that wrap around the torso and legs that emit a green glow when worn in spaces with black light.
While there are many workout studios that do not use black lights, there are plenty of indoor cycling studios that have made them an integral part of their themed ride sessions.
Trend Themes
1. Glow-in-the-dark Activewear - Disruptive innovation opportunity: Develop a line of activewear with glow-in-the-dark properties for increased visibility and style during nighttime workouts.
2. Reflective Strip Alternatives - Disruptive innovation opportunity: Explore alternative materials and technologies to replace traditional reflective strips on workout wear with more eye-catching and unique designs.
3. Themed Workout Experiences - Disruptive innovation opportunity: Create themed workout experiences that incorporate special lighting effects, such as black lights, to enhance the atmosphere and engage participants.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Collaborate with activewear brands to develop and market glow-in-the-dark workout apparel, catering to fitness enthusiasts' desire for both functionality and style.
2. Fashion - Disruptive innovation opportunity: Partner with fitness apparel brands to incorporate glow-in-the-dark elements into stylish activewear, appealing to fashion-conscious consumers looking for standout workout attire.
3. Fitness Class Studios - Disruptive innovation opportunity: Offer fitness classes that feature themed ride sessions with special lighting effects like black lights, providing a unique and immersive workout experience.
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