Jeremy Gutsche — February 5, 2007 — About
References: uncoolhunting.org
Trend Hunter is pleased to announce the launch of Un Cool Hunting (uncoolhunting.org), a digest of Bizarre Trends, Excess and Uncool discovered by our global network of trend hunters.
Un Cool Hunting features the following categories:
Un Cool Hunting - Cool Hunting is the search for what is going to be cool. The key is that once something becomes popular, it's luster is lost. Therefore, cool hunters look for what is NOT cool – yet. However, along the way, any cool hunter is bound to find a lot of stuff that is horribly uncool and extremely funny. Un Cool Hunting is a place to document that stuff.
Bizarre Trends - Face it, we love words like: bizarre, strange, obscure and shocking! Only the bizarre trends end up getting forwarded to your friends, so Un Cool Hunting is dedicated to those trends.
Excess - Stuff that is over the edge is always entertaining. Un Cool Hunting is all about sensory overload.
Un Cool Hunting features the following categories:
Un Cool Hunting - Cool Hunting is the search for what is going to be cool. The key is that once something becomes popular, it's luster is lost. Therefore, cool hunters look for what is NOT cool – yet. However, along the way, any cool hunter is bound to find a lot of stuff that is horribly uncool and extremely funny. Un Cool Hunting is a place to document that stuff.
Bizarre Trends - Face it, we love words like: bizarre, strange, obscure and shocking! Only the bizarre trends end up getting forwarded to your friends, so Un Cool Hunting is dedicated to those trends.
Excess - Stuff that is over the edge is always entertaining. Un Cool Hunting is all about sensory overload.
Trend Themes
1. Bizarre Trends - Businesses can identify opportunities for disruptive innovation by analyzing why bizarre trends become popular and finding ways to incorporate those elements into their own products or services.
2. Excess - Companies can embrace excess as a way to stand out in a crowded market and create memorable experiences for their customers.
3. Un Cool Hunting - Business professionals can use Un Cool Hunting as a resource to stay informed on emerging trends and ideas in a way that challenges their assumptions.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can use Un Cool Hunting to tap into unique and offbeat trends that are likely to catch the attention of their target audience.
2. Fashion and Beauty - Fashion and beauty companies can find inspiration for bold and unconventional designs by examining the bizarre trends showcased on Un Cool Hunting.
3. Entertainment - Entertainment companies can use excess as a way to create immersive and over-the-top experiences for their audiences, thereby creating buzz and building brand loyalty.
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