Uma Thurman Stars in Ad Spot to Promote the UK Launch of Paramount+
Niko Pajkovic — June 18, 2022 — Marketing
References: paramountplus & advanced-television
Paramount Global has rolled out a massive and ambitious marketing campaign to promote the launch of its new streaming service Paramount+ in the UK and Ireland. The service will be available in the region starting June 22 and will offer users access to all Paramount Pictures exclusive content, blockbuster films, and TV shows.
To kick off the campaign, the company has premiered an advertising spot starring Uma Thurman, which centers around the superstar actress giving viewers a behind-the-scenes tour of Paramount mountain. Additionally, the campaign will include a large digital and out-of-home advertising push.
“We’ve launched an exciting, ambitious and far-reaching campaign to match the scale of the offering on Paramount+. This campaign is about unleashing the power of our brand and content to local audiences and is the biggest we have ever undertaken in this market," said Anna Priest, Chief Marketing Officer, UK, at Paramount
Image Credit: Paramount+
To kick off the campaign, the company has premiered an advertising spot starring Uma Thurman, which centers around the superstar actress giving viewers a behind-the-scenes tour of Paramount mountain. Additionally, the campaign will include a large digital and out-of-home advertising push.
“We’ve launched an exciting, ambitious and far-reaching campaign to match the scale of the offering on Paramount+. This campaign is about unleashing the power of our brand and content to local audiences and is the biggest we have ever undertaken in this market," said Anna Priest, Chief Marketing Officer, UK, at Paramount
Image Credit: Paramount+
Trend Themes
1. Paramount+ Marketing Campaign - Paramount Global’s ambitious marketing campaign for the launch of a new streaming service in the UK and Ireland highlights the potential for disruptive innovation in the streaming industry through large-scale marketing techniques.
2. Celebrity-driven Advertising - The use of A-list stars such as Uma Thurman in advertising campaigns highlights the trend of celebrity-driven marketing and its effectiveness in reaching audiences.
3. Out-of-home Advertising Push - Paramount Global’s out-of-home advertising push presents an opportunity for disruptive innovation through the use of innovative and eye-catching advertising techniques.
Industry Implications
1. Streaming Services - Paramount Global’s launch of a new streaming service in the UK and Ireland highlights the trend of companies entering the streaming industry and the potential for disruptive innovation in content delivery.
2. Marketing and Advertising - The celebrity-driven marketing campaign for Paramount+ demonstrates the effectiveness of this type of advertising and presents an opportunity for disruptive innovation in the marketing and advertising industry.
3. Digital Media - Paramount Global’s large digital advertising push highlights the trend of companies utilizing digital media for advertising and the potential for disruptive innovation through the use of new and emerging digital media platforms.
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