Uglydolls
Marissa Brassfield — September 24, 2008 — Life-Stages
Uglydolls, a line of plush stuffed toys from Pretty Ugly LLC, have inspired an obsessed cult following. The Uglydolls were made in China in 2003 originally as a bizarre throw pillow of sorts, a conversation starter rather than a beloved toy all its own.
Uglydolls were first sold in the gift shops of the Whitney Museum of American Art and MoMA, Barneys, Toy Tokyo and Jim Hanley's Universe comics store. Since then, their popularity has skyrocketed to include fans of every age group and gender.
What makes Uglydolls so special is their uniqueness. Although the dolls are made in China, their faces are hand-sewn. That means no two dolls, even of the same character, look exactly alike. Their toothy grins, off-center eyes and missing facial features only add to the Uglydolls' charm.
Uglydolls were first sold in the gift shops of the Whitney Museum of American Art and MoMA, Barneys, Toy Tokyo and Jim Hanley's Universe comics store. Since then, their popularity has skyrocketed to include fans of every age group and gender.
What makes Uglydolls so special is their uniqueness. Although the dolls are made in China, their faces are hand-sewn. That means no two dolls, even of the same character, look exactly alike. Their toothy grins, off-center eyes and missing facial features only add to the Uglydolls' charm.
Trend Themes
1. Unique Hand-sewn Products - Disruptive innovation opportunity: Explore the market for customized and one-of-a-kind products that celebrate imperfections.
2. Cult Following for Unconventional Toys - Disruptive innovation opportunity: Create a line of unconventional toys that inspire a dedicated fan base.
3. Popularity of Quirky Conversation Starters - Disruptive innovation opportunity: Develop conversation-starting products that stand out from the crowd and spark interest.
Industry Implications
1. Plush Toy Manufacturing - Disruptive innovation opportunity: Introduce technology-driven advancements to plush toy manufacturing process, such as 3D-printing or robotic sewing.
2. Gift Shop Retail - Disruptive innovation opportunity: Curate unique and unusual products in gift shops to attract customers seeking distinctive items.
3. Collectibles and Memorabilia - Disruptive innovation opportunity: Innovate the collectibles market by introducing limited edition or personalized items that cater to passionate fan communities.
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