Retailer Provides Tips, Tricks and Hideous Knits for Party Fun
Katie Cordrey — December 23, 2009 — Eco
References: facebook & uglysweaterstore
The Ugly Sweater Store helps those who want to host or attend seasonally popular ugly sweater parties to dress for success. With suggestions for an ugly menu — pickle poppers, tater tot casserole, and ugly sweater sugar cookies — and tips for ugly sweater party activities, the site offers a plethora of useful information.
The goal of the Ugly Sweater Store is to provide quality ugly sweaters that put an end to sweater-searching woes and make their customers the talk of every ugly sweater party that they host or attend.
Ugly sweater parties are an economic way to have fun while making a complete fool of yourself, and the sweaters are eco-friendly because they’re gleaned from thrift stores.
The goal of the Ugly Sweater Store is to provide quality ugly sweaters that put an end to sweater-searching woes and make their customers the talk of every ugly sweater party that they host or attend.
Ugly sweater parties are an economic way to have fun while making a complete fool of yourself, and the sweaters are eco-friendly because they’re gleaned from thrift stores.
Trend Themes
1. Ugly Sweater Parties - Disruptive innovation opportunity: Develop a line of sustainable ugly sweaters that are stylish and eco-friendly.
2. Ugly Sweater Store - Disruptive innovation opportunity: Introduce a virtual reality shopping experience for customers to try on and customize their ugly sweaters.
3. Ugly Sweater Party Activities - Disruptive innovation opportunity: Create a mobile app that offers a collection of interactive games and challenges for ugly sweater party attendees.
Industry Implications
1. Retail - Disruptive innovation opportunity: Leverage artificial intelligence to personalize the online shopping experience for customers looking for ugly sweaters.
2. Thrift Stores - Disruptive innovation opportunity: Develop an online platform that connects thrift stores with sellers of gently used ugly sweaters.
3. Event Planning - Disruptive innovation opportunity: Create a platform that enables seamless coordination and management of ugly sweater parties, including venue selection and entertainment booking.
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