This 'Ugly Sweater Passport' Lets You Display Your Vaccine QR Code
Grace Mahas — December 7, 2021 — Fashion
References: youtube & uglysweaterpassport
The Hive is making it easy to display your vaccination QR codes in a festive way with the launch of the Ugly Sweater Passport. The jolly jumper allows you to wear your vaccination status on your chest with your unique code being cleverly incorporated into the sweater's design.
“The vaccine code is so cold and government-y,” said Mitch Duesling, Associate Creative Director, The Hive. “We felt the Ugly Sweater Passport was a nice way to add some classic holiday fun and joy into the COVID holiday season.”
The Ugly Sweater Passport website details how to receive a customized, limited-edition sweater. The play on the traditional "ugly" Christmas sweater is sure to appeal to any fan looking forward to the new year and the return to "normal."
Image Credit: The Hive
“The vaccine code is so cold and government-y,” said Mitch Duesling, Associate Creative Director, The Hive. “We felt the Ugly Sweater Passport was a nice way to add some classic holiday fun and joy into the COVID holiday season.”
The Ugly Sweater Passport website details how to receive a customized, limited-edition sweater. The play on the traditional "ugly" Christmas sweater is sure to appeal to any fan looking forward to the new year and the return to "normal."
Image Credit: The Hive
Trend Themes
1. Vaccine QR Code Fashion - Designing fashion items that display proof of vaccination such as QR codes.
2. Covid-themed Holiday Wear - Creating festive apparel that incorporates COVID-related designs or motifs.
3. Customized Limited-edition Items - Offering personalized and one-of-a-kind products that cater to specific occasions and audiences.
Industry Implications
1. Fashion Retail - Opportunities for retail brands to offer unique and creative ways of incorporating vaccine proof or COVID themes into their merchandise.
2. Custom Apparel Manufacturing - Growth potential for companies specializing in producing customized and limited-edition wearable items.
3. Event Planning and Promotion - Providing services and decorations to incorporate COVID-related designs and themes with customizable options for clients.
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