Ugly Sweater Packaging is Complete with Tacky Christmas Nostaglia
Amelia Roblin — January 5, 2012 — Marketing
References: samyventura & packagingoftheworld
As much as many people absolutely detest the tacky knitwear that grandma gives them for Christmas (which match the kitschy crocheted garments your mother insists on wearing at the annual family dinner), there is a hilarious and heartwarming nostalgia that Ugly Sweater packaging strives to express. A student of the Art Institute of California, Samy Ventura has thought up a fictional line of seasonal candles that are wrapped in some of those iconic X-Mas motifs so often reproduced with yarn and needles.
The collection includes candle holders, tea lights and larger candles in decorative jars. Each item is enveloped in a thin card paper box of red, green or blue and marked with snowflakes, reindeer and Christmas trees that strive to celebrate the season.
The collection includes candle holders, tea lights and larger candles in decorative jars. Each item is enveloped in a thin card paper box of red, green or blue and marked with snowflakes, reindeer and Christmas trees that strive to celebrate the season.
Trend Themes
1. Ugly Sweater Packaging - Opportunity for innovative packaging designs that evoke nostalgia and playfulness.
2. Seasonal Candles - Potential for unique candle designs and scents that capture the essence of the holiday season.
3. Kitschy Crocheted Garments - Growing demand for quirky and unconventional clothing items that embrace retro aesthetics.
Industry Implications
1. Packaging Design - Disruptive innovation opportunities in developing creative and engaging packaging for various products.
2. Home Decor - Room for innovation in creating distinctive and festive home decor items and accessories.
3. Fashion - Potential for disruptive innovation in the fashion industry by introducing unconventional and nostalgic clothing options.
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