The UGC Theaters Campaign Promotes More Movies
Meghan Young — May 10, 2012 — Marketing
References: tbwa & ibelieveinadv
The expressions featured in the UGC Theaters campaign may seem both impossible and ludicrous, but they convey a very important message--albeit a rather confusing one at first. Instead of trying to read the various expressions present on one face, it is easier to simply read the accompanying tag line, "More movies, more emotions." Thus, it becomes quickly apparent how many more movies there will be by the slew of emotions on the models' faces.
The UGC Theaters campaign was conceived and executed by TBWA, an ad agency based in Paris, France. Art directed by Philippe Taroux with creative direction by Philippe Simonet, Eric Holden and Remi Noel, the ad campaign is hilarious. In one image, fear, melodrama, comedy, anguish and thriller are impressively portrayed. It was post produced by Coralie Duarte.
The UGC Theaters campaign was conceived and executed by TBWA, an ad agency based in Paris, France. Art directed by Philippe Taroux with creative direction by Philippe Simonet, Eric Holden and Remi Noel, the ad campaign is hilarious. In one image, fear, melodrama, comedy, anguish and thriller are impressively portrayed. It was post produced by Coralie Duarte.
Trend Themes
1. Multi-emotional Ads - Opportunity for brands to create ads that evoke multiple emotions in viewers.
2. UGC Theaters Campaign - Campaigns that utilize user-generated content to promote movies.
3. More Movies, More Emotions - Increasing the number of movies available to elicit a wider range of emotions from viewers.
Industry Implications
1. Advertising - Innovative ad agencies can leverage multi-emotional ads to engage and connect with audiences.
2. Film and Entertainment - The film industry can use the UGC Theaters campaign as inspiration to involve audiences in promoting movies through user-generated content.
3. Post-production - Post-production companies can offer their services to enhance and bring to life the multi-emotional ads for brands.
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