REACH by Design Toothbrushes Help You Stay Clean With Style
Arianne Persaud — February 24, 2011 — Lifestyle
References: brushwithstyle & stylecaster
REACH by Design toothbrushes provide fashion savvy individuals with a chic way to clean their chompers. To quote blogger Jake Stavis, “there’s nothing worse than being that trick at the party with spinach in your teeth.” Clean teeth are always in style, but now so are the instruments used to promote that cleanliness. After all, why should something so integral to one’s style be groomed with a tool less than fashionable?
Brad Goreski is of that opinion which is why he teamed up with REACH, along with Tom Delavan and Celerie Kemble, to produce this line of chic REACH by Design toothbrushes. With names like Penelope, Jasper and Dill, each brush is representative of a different lifestyle and is intended to compliment the users varying moods and personal style.
Brad Goreski is of that opinion which is why he teamed up with REACH, along with Tom Delavan and Celerie Kemble, to produce this line of chic REACH by Design toothbrushes. With names like Penelope, Jasper and Dill, each brush is representative of a different lifestyle and is intended to compliment the users varying moods and personal style.
Trend Themes
1. Fashionable Oral Care - The trend of incorporating style and fashion into oral care products to appeal to a fashion savvy customer base presents opportunities for disruptive innovation in the beauty and personal care industry.
2. Collaboration for Aesthetic Appeal - The trend of collaboration between fashion and personal care brands for the design and marketing of stylish toothbrushes and other oral care products presents opportunities for disruptive innovation in the marketing industry.
3. Personalized Oral Care - The trend of creating toothbrushes and other oral care products that cater to specific lifestyles and moods presents opportunities for disruptive innovation in the healthcare and personal care industry.
Industry Implications
1. Beauty and Personal Care - Oral care brands can incorporate fashion into their products to appeal to a wider customer base and gain a competitive advantage.
2. Marketing and Advertising - Collaboration between fashion and personal care brands for the design and marketing of stylish toothbrushes and other oral care products can create a unique and memorable brand image.
3. Healthcare - Creating toothbrushes that cater to specific lifestyles and moods can improve oral health outcomes and overall health and wellness for individuals with specific health needs.
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