Uber China Hosted a Special Chinese New Year Service in 23 Cities
Rebecca Byers — February 29, 2016 — Tech
References: campaignasia
A special Chinese New Year campaign from Uber China allowed consumers to order on-demand Lion Dances through the innovative ride-sharing app.
In addition to the Lion Dance campaign, which was available in 23 Chinese cities, Uber China also launched an on-demand calligraphy program in the city of Guangzhou, which was sponsored by the Guangzhou Culture Broadcasting Television News and Publishing Bureau. The on-demand calligraphy service saw a calligrapher arrive to write out the traditional "hui chun," a four-character rhyming couplet on a red banner that is hung on the doorway of one's home ahead of Chinese New Year.
The innovative celebratory service offered by Uber China proves that the sharing economy platform is a leader in connecting with its users through cultural holidays.
In addition to the Lion Dance campaign, which was available in 23 Chinese cities, Uber China also launched an on-demand calligraphy program in the city of Guangzhou, which was sponsored by the Guangzhou Culture Broadcasting Television News and Publishing Bureau. The on-demand calligraphy service saw a calligrapher arrive to write out the traditional "hui chun," a four-character rhyming couplet on a red banner that is hung on the doorway of one's home ahead of Chinese New Year.
The innovative celebratory service offered by Uber China proves that the sharing economy platform is a leader in connecting with its users through cultural holidays.
Trend Themes
1. On-demand Cultural Services - Uber China's on-demand cultural services for celebratory events provide a convenient and unique experience for users.
2. Cultural Collaborations - Collaborations with cultural organizations offer businesses a marketable opportunity to connect with their users through unique experiences.
3. Sharing Economy Expansion - Uber China's expansion into cultural services highlights the potential for sharing economy platforms to broaden their offerings beyond just transportation services.
Industry Implications
1. Ride-sharing - Ride-sharing companies can expand their services to include cultural experiences to attract and retain customers.
2. Cultural Organizations - Collaborations with ride-sharing companies provide cultural organizations with a new outlet to showcase their offerings and expand their customer base.
3. On-demand Services - The on-demand service industry has the potential to expand beyond traditional services towards unique, celebratory experiences.
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