Ubari Offers Modern, Essential, and Versatile Wardrobe Pieces
Grace Mahas — November 10, 2022 — Fashion
References: ubari.us
Ubari is a modern clothing brand with essential and versatile wardrobe pieces that empower you to effortlessly showcase your personal style. Launching with their Fall 2022 collection, Ubari co-founder and musician Shahroz Ahmad set out to build a label that fuses his creativity and artistry between music and fashion, merging the two worlds together, and creating a line of unique contemporary designs with high quality construction that will truly last.
Key men’s pieces from the launch collection include the Mandarin Collar Stretch Pique Shirt, a design Shahroz was heavily involved in creating, the Colorblock Utility Jacket, as well as the cotton-linen Kurta Shirt, a modern interpretation of the classic men's shirt found in South Asia, West Africa, and North Africa, and a piece that pays homage to Shahroz's heritage.
From the women's line, hero pieces include the cashmere blend Cardigan and Wide Leg Pants set in soft tones including coconut milk, almond buff, deep taupe, classic black, and more. The premium cashmere blend is incredibly soft, versatile, and cozy, perfect for the fall/winter months ahead. Other key pieces include the women’s Utlity Jumpsuit as well as the brand's unisex joggers, sweaters, and hoodies - all featuring a relaxed fit and high-quality cotton throughout matching sets.
Key men’s pieces from the launch collection include the Mandarin Collar Stretch Pique Shirt, a design Shahroz was heavily involved in creating, the Colorblock Utility Jacket, as well as the cotton-linen Kurta Shirt, a modern interpretation of the classic men's shirt found in South Asia, West Africa, and North Africa, and a piece that pays homage to Shahroz's heritage.
From the women's line, hero pieces include the cashmere blend Cardigan and Wide Leg Pants set in soft tones including coconut milk, almond buff, deep taupe, classic black, and more. The premium cashmere blend is incredibly soft, versatile, and cozy, perfect for the fall/winter months ahead. Other key pieces include the women’s Utlity Jumpsuit as well as the brand's unisex joggers, sweaters, and hoodies - all featuring a relaxed fit and high-quality cotton throughout matching sets.
Trend Themes
1. Versatile Wardrobe Pieces - The trend towards versatile pieces presents an opportunity to disrupt the fashion industry by creating garments that cater to the needs of diverse consumers and occasions.
2. Modern Interpretations of Classic Shirts - The trend towards modernizing classic shirt styles presents an opportunity to innovate and differentiate in a highly competitive fashion market.
3. Unisex Collections - The trend towards gender-neutral fashion offers an opportunity to disrupt traditional gender roles and create inclusive collections that cater to a wider range of customers.
Industry Implications
1. Fashion - Ubari is disrupting the fashion industry by offering modern, essential, and versatile wardrobe pieces that cater to the needs of diverse consumers.
2. Retail - Ubari's unique contemporary designs with high quality construction that will truly last, presents an opportunity for retailers to stock long-lasting and durable garments for customers, reducing the need for frequent replacements.
3. Textile - The use of premium cashmere blend in Ubari's collection highlights the opportunity for textile manufacturers to capitalize on the demand for high-quality and sustainable materials used in clothing production.
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