ABAGA VELLI Will Deliver its 'COUP 001' Collection in January 2023
References: abagavelli & hypebae
London design label ABAGA VELLI is launching its first ready-to-wear collection in 2023, dubbed ‘COUP 001.’ The brand has gained popularity as many iconic figures like Little Simz, John Boyega, and Michael Ward have worn its made-to-order designs. ABAGA VELLI specializes in utilitarian clothing with a unique sense of community and culture at its core. The ‘COUP 001’ collection uses streetwear and lifestyle aesthetics to deliver an array of raw shirts, pleated trousers, and expert tailoring.
Each piece in the ‘COUP 001’ collection is made in London, but its fabrics are sourced around the world. After launching in 2022, the brand continues to deliver stylish garments that have caused the brand to amass a dedicated following. The ‘COUP 001’ ready-to-wear collection will arrive in January 2023.
Image Credit: ABAGA VELLI
Each piece in the ‘COUP 001’ collection is made in London, but its fabrics are sourced around the world. After launching in 2022, the brand continues to deliver stylish garments that have caused the brand to amass a dedicated following. The ‘COUP 001’ ready-to-wear collection will arrive in January 2023.
Image Credit: ABAGA VELLI
Trend Themes
1. Utilitarian Fashion - With ABAGA VELLI’s upcoming COUP 001 Collection, there is an opportunity for clothing brands to explore utilitarian design that appeals to streetwear and lifestyle aesthetics.
2. Raw Shirts and Pleated Trousers - ABAGA VELLI’s COUP 001 Collection highlights an opportunity for designers to create trendy yet sophisticated raw shirts and pleated trousers that cater to customer’s changing fashion preferences.
3. Made-to-order Fashion - ABAGA VELLI’s success with its made-to-order designs paves the way for more fashion and retail brands to explore made-to-order options and cater to the personalized shopping preferences of modern consumers.
Industry Implications
1. Fashion Design - The utilitarian and community-focused aesthetic of ABAGA VELLI’s COUP 001 Collection presents an opportunity for fashion brands to explore designs with a unique cultural and societal perspective that resonate with today’s consumers.
2. Streetwear Fashion - The upcoming COUP 001 Collection by ABAGA VELLI highlights an opportunity for streetwear designers to innovate utilitarian clothing and create stylish yet functional apparel that appeals to modern fashion sensibilities.
3. Made-to-order Retail - ABAGA VELLI’s success with its made-to-order designs presents an opportunity for more retail brands to explore made-to-order options and offer personalized shopping experiences to customers while also reducing waste and inefficiencies in the supply chain.
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