Two Trees Launches New 'Sustainably Matured' Imitative
Niko Pajkovic — November 3, 2021 — Eco
References: twotreesdistilling & cstoredecisions
Two Trees Beverage Co. has announced the launch of its new 'Sustainably Matured' initiative in an effort to promote the use of the same eco-friendly maturation techniques that it utilizes for producing its own beer, wine, and spirits. The initiative aims to help other companies reduce their carbon footprints by utilizing two innovative processes.
Key to the 'Sustainably Matured' initiative is the goal of reducing the alcohol industry's dependence on wood. Traditionally, the maturation process relies on wooden barrel-aging, which leads to deforestation and the production of CO2. According to Two Trees, its sustainable maturation method utilizes less than 10% of the wood needed for traditional barrel-aging.
“We are delivering on-trend, barrel-aged taste profiles through natural, sustainable maturation that provides unmatched consistency, agility, and speed-to-market for brands across alcohol categories," said Chad Slagle, CEO of Two Trees Beverage Company.
Image Credit: Two Trees Beverage Co.
Key to the 'Sustainably Matured' initiative is the goal of reducing the alcohol industry's dependence on wood. Traditionally, the maturation process relies on wooden barrel-aging, which leads to deforestation and the production of CO2. According to Two Trees, its sustainable maturation method utilizes less than 10% of the wood needed for traditional barrel-aging.
“We are delivering on-trend, barrel-aged taste profiles through natural, sustainable maturation that provides unmatched consistency, agility, and speed-to-market for brands across alcohol categories," said Chad Slagle, CEO of Two Trees Beverage Company.
Image Credit: Two Trees Beverage Co.
Trend Themes
1. Sustainable Alcohol Maturation - The trend of using eco-friendly alcohol aging techniques is disrupting the traditional wood barrel-aging process and reducing the carbon footprint of the industry.
2. Innovative Alcohol Production Processes - The trend of using innovative alcohol production methods, such as Two Trees' sustainable maturation technique, is leading to increased consistency, agility, and speed-to-market for alcohol brands.
3. Eco-friendly Alcohol Industry - The trend of reducing the alcohol industry's environmental impact through the use of sustainable maturation techniques and eco-friendly production methods presents opportunities for disruptive innovation.
Industry Implications
1. Alcohol Production Industry - The industry can take advantage of sustainable maturation techniques, such as Two Trees' initiative, to reduce their carbon footprint and appeal to environmentally-conscious consumers.
2. Wood and Forestry Industry - The wood and forestry industry may be disrupted as the alcohol industry seeks alternative maturation methods to reduce their reliance on wood and deforestation.
3. Eco-friendly Packaging Industry - The trend of sustainable alcohol production techniques may lead to increased demand for eco-friendly packaging solutions from consumers who value environmental sustainability.
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