Jordan Brand and Two 18 Deliver a New Air Jordan 2 Low
Detroit-based sneaker boutique Two 18 works in collaboration with Jordan Brand to deliver another joint colorway palette that details the Air Jordan 2 Low sneaker model. The low-cut design is most dominantly detailed with shades of brown as the upper has a construction that blends together both suede and leather materials.
It is then marked with contrasting hues of red and blue on each side of the shoe. As a nod to the contributing efforts that went into the model, there are details seen on the insoles and on the tags found on the inner side of both tongues, the laces, and the hangtag. It is then rounded out with an off-white midsole and icy clear outsole foundation.
Image Credit: Sneakerknockerzllc
It is then marked with contrasting hues of red and blue on each side of the shoe. As a nod to the contributing efforts that went into the model, there are details seen on the insoles and on the tags found on the inner side of both tongues, the laces, and the hangtag. It is then rounded out with an off-white midsole and icy clear outsole foundation.
Image Credit: Sneakerknockerzllc
Trend Themes
1. Collaborative Footwear Design - Opportunity for businesses to partner with boutique shoe stores to create unique and desirable limited edition footwear.
2. Mix-material Sneaker Construction - Innovation opportunity to blend suede and leather to create high-end sneakers with unique colorways.
3. Nostalgic Color Accents - Revitalization trend of sneaker brands imbuing models with popular colorways from previous decades.
Industry Implications
1. Footwear and Apparel Retail - Businesses in this industry can benefit from partnering with boutique sneaker stores to create limited edition releases.
2. Textiles and Leather Production - Companies that produce both suede and leather materials can utilize the trend of mix-material sneaker construction to collaborate with shoe brands.
3. Sportswear Manufacturing - Businesses in this industry can stay up-to-date with the current nostalgic nostalgia trend by incorporating popular colors from previous decades into their products.
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