Shelflife Joins Jordan Brand on a New Air Jordan 2 Sneaker Model
Jordan Brand works in collaboration with South African sneaker retailer Shelflife on a new design update of the signature Air Jordan 1 Low sneaker model. The shoe has a Sail color palette that makes up most of the shoe and it can be seen covering the traditional scaly collar and shaggy suede by the toe box and quarter sections.
The toe tip overlaying detail is applied by soft suede materials for more textural looks. Additional details include the ribbed heel counter that is done in a slightly tanned look with orange adding a pop of color. This can be seen making up the tongue logos and the outsole foundation before being rounded out by the Jumpman hangtags.
Image Credit: Knowing_Kicks
The toe tip overlaying detail is applied by soft suede materials for more textural looks. Additional details include the ribbed heel counter that is done in a slightly tanned look with orange adding a pop of color. This can be seen making up the tongue logos and the outsole foundation before being rounded out by the Jumpman hangtags.
Image Credit: Knowing_Kicks
Trend Themes
1. Minimal Sneaker Design - Opportunity for brands to collaborate with fashion retailers in designing and producing minimalist sneaker models.
2. Sustainable Materials - New sneaker models may incorporate sustainable and textural materials for a unique and eco-friendly look.
3. Personalized Sneaker Branding - Booming market of personalized sneaker products where sneaker enthusiasts can customize their design with unique logos and brandings.
Industry Implications
1. Fashion Retail - Collaboration between big fashion brands and sneaker retailers for limited edition and exclusive sneaker designs.
2. Green Manufacturing - Emerging trend of using sustainable and eco-friendly materials for sneaker production, causing disruption and innovation in the manufacturing industry.
3. Personalized Products - Growing industry of customizable sneakers for individual consumers, providing an opportunity for new players to enter the market.
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