Flailing Brands Embrace Microblogging to Stay Afloat
Jessica Marcel — July 11, 2009 — Marketing
The new business model for flailing online news and content providers may be microblogging. Adweak, a satirical take on contemporary advertising, is taking its content to Twitter.
CNN and BBC News are some of the many major news outlets that have resorted to Twitter to add to their online presence. With the decline of newspapers, and the ever-growing competition between websites, the smaller fish are turning to microblogging as a way to keep swimming.
But will this lead to better, faster content? Or just a whole lot more tweets to sift through every day? Twitter has already proven itself up to the task of reporting breaking news. Now comedians and entertainers are hoping it will give them a boost. Is there an end in sight?
CNN and BBC News are some of the many major news outlets that have resorted to Twitter to add to their online presence. With the decline of newspapers, and the ever-growing competition between websites, the smaller fish are turning to microblogging as a way to keep swimming.
But will this lead to better, faster content? Or just a whole lot more tweets to sift through every day? Twitter has already proven itself up to the task of reporting breaking news. Now comedians and entertainers are hoping it will give them a boost. Is there an end in sight?
Trend Themes
1. Microblogging for News - Develop a service that aggregates the most important news tweets from various outlets, providing a digestible stream of relevant news.
2. Twitter for Content Providers - Develop a platform that assists businesses in creating content tailored for Twitter consumption.
3. Entertainment on Twitter - Develop a service that helps comedians and entertainers to monetize their presence on Twitter.
Industry Implications
1. Media - Adapt to the decline of newspapers by creating an ecosystem of complementary microblogging and traditional content delivery.
2. Marketing - Provide consulting services to businesses on how to leverage microblogging, particularly Twitter, to increase engagement with their target audience.
3. Entertainment - Develop a new entertainment network that leverages Twitter's platform to connect comedians and entertainers with their fans.
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